Miss High Fashion - Sandro Vacchetti, Manifattura Essevi, 1939

Miss High Fashion Sandro Vacchetti, Manifattura Essevi Turin, 1939 Glazed earthenware decorated with polychrome enamels underglaze Model no. 260 46 x 32 x 21.5 cm The very rare "Signorina Grandi Firme" (Miss High Fashion), a sculpture by Sandro Vacchetti based on an idea by Gino Boccasile for Cesare Zavattini's magazine "Le grandi firme", is surely one of the icons of the 20th century: a modern woman who walked alone in the city streets, emancipated, free, and aware, an absolute diva. Boccasile, an innovator of the advertising lexicon whose representations have given prestige and modernity to the advertisements of Pirelli, Fiera di Milano, San Pellegrino, and Sperlari, among many others, summarizes the history of customs and Italian society of that period with this subject.